Hear Her Campaign: An Overview

Hear Her. You could help save a life.

Too many women die each year in this country during pregnancy or in the year postpartum. Every death is a tragedy, especially when more than 80% of pregnancy-related deaths could be prevented.

CDC's Division of Reproductive Health is committed to healthy pregnancies and deliveries for every woman. The Hear Her campaign supports CDC's efforts to prevent pregnancy-related deaths by sharing potentially life-saving messages about urgent maternal warning signs.

Each woman knows her own body better than anyone and can often tell when something does not feel right. The campaign seeks to encourage partners, friends, family, coworkers, and providers—anyone who supports pregnant and postpartum women—to really listen when she tells you something doesn't feel right. Acting quickly could help save a life.

Campaign Goal + Objectives

CDC's Hear Her campaign seeks to raise awareness of urgent maternal warning signs during and after pregnancy. It also aims to improve communication between health care providers and patients. The following are campaign goals:

• Increase awareness of serious pregnancy-related complications and their warning signs.
• Empower women who are pregnant and postpartum to speak up and raise concerns.
• Encourage support systems to engage in important conversations.
• Provide tools for pregnant and postpartum women and health care professionals to better engage in life-saving conversations.

Campaign Audiences

• Women who are pregnant.
• Women who have given birth within the last year (postpartum).
• People who support pregnant and postpartum women (including partners, family, and friends).
• Health care professionals who interact with pregnant or postpartum women.

This project is supported through a partnership with the CDC Foundation and funding from Merck through its Merck for Mothers Program.

Hear Her is a trademark of the U.S. Department of Health and Human Services.