Volume 9 — September 27, 2012
BRIEF
Smoking in Top-Grossing US Movies, 2011
| Year | Movie Rating | Total | ||
|---|---|---|---|---|
| G or PG | PG-13 | R | ||
| 1991 | 140 | 686 | 2,357 | 3,183 |
| 1992 | 375 | 518 | 1,212 | 2,105 |
| 1993 | 518 | 1,004 | 1,709 | 3,231 |
| 1994 | 157 | 1,245 | 1,717 | 3,119 |
| 1995 | 200 | 697 | 1,561 | 2,458 |
| 1996 | 740 | 662 | 1,372 | 2,774 |
| 1997 | 246 | 802 | 2,338 | 3,386 |
| 1998 | 41 | 505 | 1,067 | 1,613 |
| 1999 | 32 | 527 | 1,766 | 2,325 |
| 2000 | 108 | 980 | 705 | 1,793 |
| 2001 | 95 | 759 | 1,712 | 2,566 |
| 2002 | 50 | 995 | 1,579 | 2,624 |
| 2003 | 85 | 1,395 | 1,237 | 2,717 |
| 2004 | 147 | 1,593 | 1,480 | 3,220 |
| 2005 | 472 | 1,513 | 1,977 | 3,962 |
| 2006 | 146 | 1,041 | 2,362 | 3,549 |
| 2007 | 173 | 918 | 2,038 | 3,129 |
| 2008 | 53 | 1,066 | 1,263 | 2,382 |
| 2009 | 107 | 749 | 1,083 | 1,939 |
| 2010 | 30 | 565 | 1,224 | 1,819 |
| 2011 | 107 | 745 | 1,029 | 1,881 |
Figure 1. Tobacco incidents in top-grossing US movies by year and movie rating, 1991–2011. Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year. An incident of tobacco use is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Historical data are from our earlier report (3).
| Company | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
|---|---|---|---|---|---|---|---|---|---|---|
| Comcast (Universal) | 10.0 | 12.1 | 34.8 | 26.2 | 25.8 | 4.8 | 25.0 | 3.5 | 1.9 | 6.5 |
| Disney | 14.4 | 5.1 | 10.3 | 9.8 | 3.7 | 2.3 | 0.0 | 0.2 | 0.8 | 11.4 |
| Time Warner | 14.4 | 16.2 | 18.8 | 25.7 | 12.4 | 7.1 | 5.1 | 6.5 | 0.3 | 7.6 |
Figure 2. Tobacco incidents per youth-rated top-grossing US movie among companies with published policies related to tobacco in youth-rated movies, 2002–2011. Time Warner adopted its policy in 2005, Comcast in 2007, and Disney in 2004. Youth-rated movies are those rated G, PG, or PG-13 by the Motion Picture Association of America. Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year. An incident is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Historical data are from our earlier report (3).
| Company | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
|---|---|---|---|---|---|---|---|---|---|---|
| News Corp. | 10.4 | 17.8 | 3.8 | 11.5 | 5.4 | 8.6 | 3.6 | 8.4 | 5.6 | 13.7 |
| Sony | 14.8 | 21.5 | 19.1 | 19.5 | 14.1 | 26.8 | 5.3 | 8.5 | 14.2 | 9.7 |
| Viacom | 7.1 | 19.2 | 13.9 | 38.5 | 14.7 | 4.6 | 15.3 | 7.8 | 14.4 | 13.2 |
| Independent | 17.2 | 18.8 | 17.0 | 13.5 | 6.5 | 25.5 | 17.1 | 28.3 | 8.9 | 1.4 |
Figure 3. Tobacco incidents per youth-rated top-grossing US movie among companies without published policies related to tobacco in youth-rated movies, 2002–2011. Youth-rated movies are those rated G, PG, or PG-13 by the Motion Picture Association of America (MPAA). Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year. An incident is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Independent companies are those that are not members of the MPAA. Historical data are from our earlier report (3).