A Media Campaign to Increase Health Care Provider Assistance for Patients Who Smoke Cigarettes
PROGRAM EVALUATION BRIEF — Volume 16 — October 17, 2019
PEER REVIEWED
Three photographs depict health care provider interactions with patients about nicotine addiction. The first photograph shows a provider’s hands writing a prescription for smoking cessation medication, with the caption, “Treatment for nicotine addiction: Meds and counseling double your patient’s success rate.” The second shows a father holding an infant with the caption, “Thanks Doc! I quit smoking because you treated my addiction.” The third shows a provider addressing a patient with the caption, “Smoking is an addiction. Treat it with medicine and brief counseling.”
Figure.
Three advertisements used in New York State Department of Health promotion of tobacco cessation patient interventions among health care providers.
The 3 photographs provide links to a website: https://talktoyourpatients.health.ny.gov/.